History of Naylors
Wed, 21/08/2019

Coleslaw – an adaptable side dish fit for a country

Malaysia, known to many as food heaven, is the home to chefs and foodies who delight in combining delicious flavours resulting in exquisite multi-cultural cuisine. Ingredients used for many meals, including popular Malaysian, Chinese, Indian and Thai dishes, are available from supermarkets and shops.

Coleslaw has been enjoyed by generations in the West as an accompaniment to various meat and vegetable-based meals, or as a sandwich-filler or a snack. Naylors’ finely-shredded raw vegetables coated in a creamy mayonnaise dressing provide the perfect balance of sweet and savoury with an added crunch.

This halal-friendly appetiser is quickly becoming a popular choice in Malaysia. Fast-food establishments stock coleslaw alongside their main offering and food bloggers are sharing their favourite slaw recipes.

Naylors, a British farm steeped in history

We’ve been in business growing premium vegetables for over 100 years! Our founder, William Naylor, journeyed to Lincolnshire in the United Kingdom to support his sister in 1909.

He immediately fell in love with the beautiful countryside and decided to invest in a small farm. Throughout World War I and II, food was scarce. William worked the farm to provide a steady supply of food crops during this time of crisis. This work ethic has stood the test of time and is at the core of what we do.

Our farm-grown cabbages make up 50% of our coleslaw salads. To ensure you get the true taste experience, we only cultivate the highest quality cabbages including white, red, green and savoy varieties. To continue this premium quality from product inception to delivery, we manage the entire process in-house.

We are true to the ‘farm to fork’ method, representing the best of freshly-grown British produce.

Uniquely-made mayonnaise: the star of our coleslaws

Our coleslaw is innovative. Not only do we preserve the nutrients and that satisfying crunch, but we also have something extra special up our sleeve!

You’ll never get the same taste experience as you will with Naylors Coleslaw. As part of the unique recipe, our in-house chef has conjured up a secret mayonnaise sauce. This mayonnaise is coated over shredded vegetables evenly. The smooth and creamy consistency is retained, resulting in a premium culinary coleslaw experience.

Our range of ready-to-eat salads are not only delicious but also time-saving! They are simply perfect for modern city dwellers looking to fix up quick meals for their hectic lifestyles.

Get ready for the unique and unforgettable taste of Naylors Coleslaw  – click here to see a list of our stockists.

Share your #Naylors moment on Instagram
  • We’re launching our CRUNCHY, creamy coleslaw and delicious potato salad in Hao Mega Mart at The Grandstand, Singapore, this weekend... celebrate we have not just one, but two fantastic offers! --------- *Buy One Get One Free*

Purchase any pack of Naylors Coleslaw or Potato Salad and get another pack absolutely FREE!

This offer is running for the next four weeks. *Chicken and Coleslaw Combo Offer*

For this weekend only – get a FREE pack of Naylors Reduced Fat Coleslaw when you purchase any roast or BBQ chicken. --------- We’re also launching our best-selling British grown cabbages, a key ingredient in @kfcmalaysia's coleslaw recipe.

Now is your chance to enjoy the Naylors' farm-to-fork experience!

#coleslaw #potatosalad #salad #delicious #CRUNCH #Singapore #promotion #free #food #foodie #offer #TheGrandstand #productlaunch #instagood #freebiefriday #photo #photooftheday @haomartsg @bmccmalaysia
  • It’s trade show season for Naylor Farms!

lunch! is a multi-award-winning trade show for the food-to-go industry. On the 19th and 20th of September, over 6,500 visitors will be looking for the best new food retail opportunities in the market. And Naylor Farms provides such an opportunity through our CRUNCHY, creamy coleslaw and delicious potato salad products. Not only are the ingredients we use of the best quality, we’re also soon to launch a new VEGAN range – now even more people can enjoy the Naylors experience.

Tickets are free for the exhibition if you register before arrival:

#coleslaw #farmtofork #productlaunch #vegetarian #delicious #food #foodie #taste #tastesensation #coleslawcrunch #london #exhibition #expo #tradeshow #tradeshowseason #lunch #lunchshow #lunchexhibition #lunchexhibitionlondon @excellondon
  • We had an extremely successful weekend hosting taste-testing events for our famous Naylors CRUNCHY Coleslaw.

We were excited to see shoppers enjoying our premium products.

Our promotional 2 for 1 offer on our coleslaw products is now over.

To find out when we are next running offers like this near you, follow our Naylor Farms Malaysia page for future updates.

#British #Malaysia @jayagrocer #coleslaw #cabbage #crunch #offers #TasteTest #Promotion #foodie #tasty #instagood #photo #photooftheday #instafood #halal #vegetarian

Never experienced the taste sensation of our ready-to-eat coleslaw and potato salad products?

Now is your chance to sample our halal-friendly premium range!

In selected stores throughout Singapore and Malaysia this weekend, we are running a buy one get one free promotion as well as tasting events.

Taste our deliciously CRUNCHY, creamy coleslaw before you buy – and if you enjoy it, you can get two packets for the price of one!



Cold Storage Takashimaya
Isetan Orchard Road
Giant Tampines Hyperstore


AEON Banda Utama (Kuala Lumpur)
AEON Permas Jaya (Johor)
Jaya Grocer Bukit Jelutong

#coleslaw #potatosalad #salad #delicious #CRUNCH #malaysia #singapore #promotion #free #food #foodie #halal #instagood #freebiefriday @jayagrocer @coldstoragesg @isetansg
  • With climate change becoming an increasingly serious threat, businesses need to work together to overcome challenges such as plastic pollution.

Like many organisations, Naylor Farms are looking for ways to help protect and preserve biodiversity across the globe.

Today, members of our team attended the British Malaysian Chamber of Commerce Business Forum on ‘Formulating a Plastic Circular Economy in Malaysia’. Prince Edward, the Earl of Wessex, was also in attendance to discuss the challenges with several Malaysian based entrepreneurs.

#coleslaw #cabbages #crunch #climatechange #plastic #pollution #business #chamberofcommerce #royalvisit #GreenisGREAT #eco #ecofriendly #solutions #instagood #instagreen #photo #photooftheday #gallery #vegetarian @theroyalfamily @bmccmalaysia @ukinmalaysia
  • Behind the scenes at Naylor Farms!

At Naylor Farms we are all crazy for cabbage! We all enjoy getting involved on the farm, including Liam, our technical manager based in Lincolnshire. This is how we ensure our cabbages are handled with the utmost care.

#Cabbage #NaylorFarms #Coleslaw #TeamNaylors #BehindtheScenes #Norfolk #farm
  • Naylor Farms are exhibiting at Asia Fruit Logistica, AsiaWorld-Expo in Hong Kong over the next couple of days.

As Asia’s fresh produce trading hub, leading companies in the international fresh fruit and vegetable industry meet to establish new partnerships. There will be over 800 exhibitors present from 46 different countries.

We’re excited to showcase our CRUNCHY, creamy coleslaw range! With our new vegan range launching soon, our products will be available for even more people to enjoy.

Made from fresh British cabbages (a key ingredient in KFC Malaysia’s coleslaw recipe), Naylors Coleslaw is a premium tasting side dish which leaves you wanting more.

Attending the show? Find us in Hall 3, stand number W02.

#coleslaw #farmtofork #productlaunch #vegetarian #delicious #food #foodie #taste #tastesensation #coleslawcrunch #hongkong #asia #exhibition #expo #asiafruitlogistica #instagood #foodlife
  • Naylors NEW Vegan Coleslaw is a real game changing side dish!

Crunchy carrot and cabbage coated in a smooth layer of cool vegan mayonnaise, perfect with a plant-based burger. A great meal for all the family, served up in minutes, without the use of a microwave!

Click the link to find your nearest stockist here >> 
Don’t forget to hashtag #TeamNaylors in your recipes for us to share!

#Vegan #Coleslaw #crunch #plantbased #familymeal #mealinspiration #British #vegetarian #Norfolk