In 2019, Naylor Farms went into partnership with QSR Brands, an industry leader in Malaysia’s retail food sector and operators of the popular KFC and Pizza Hut chains throughout the country.

In the first half of the year, Naylor Farms became the exclusive premium quality cabbage supplier for KFC Malaysia’s coleslaw – a popular side dish from the menu of one of Malaysia’s favourite fast food outlets.

A partnership that spans continents…

Sometimes businesses have to look overseas for that perfect product. The fact that our businesses are situated over 6,500 miles apart is a true testament to the outstanding quality of our vegetables, the professionality of our business and the added benefits we bring to international relationships. Years of unparalleled farming expertise and stringent, well-practised quality control processes ensure we can deliver the freshest cabbages from farm to fork, at almost any international location.

With over 600 KFC outlets in Malaysia, it’s no small task to supply enough cabbage to keep that deliciously CRUNCHY coleslaw in production, and enjoyed by customers! We were (and still are!) already well-positioned for the challenge with years of experience working within global supply chains. Being the biggest cabbage supplier in Europe, we are experts in continuous delivery keeping retailers stocked and know the processes inside-out.

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Let’s ‘process’ this a second!

A key part of international food partnerships is ensuring the produce meets the legal and cultural requirements of the country of delivery – this is especially important with Malaysia.

Our British-grown cabbage undergoes meticulous processes for Halal-certification to cater to the dietary requirements of most of the Malaysian population. And, of course, food health and safety is critical and something that cannot be underlooked. We also have implemented our own processes making sure that each and every cabbage has that mouthwatering Naylors CRUNCH before being shipped off!

Signed, sealed, delivered

The agreement was formalised by Simon Naylor, the third generation of Naylor Farms and Mr Adi Wira Razak, CEO Upstream Division, QSR Brands. Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands and Jennifer Lopez, Executive Director of the British Malaysian Chamber of Commerce witnessed the signing.

“We are excited to venture into this partnership with Naylor Farms who share the same passion and commitment to deliver only the highest quality food to our customers. We also take great pride in serving the freshest and Halal-compliant wholesome food, and this remains at the core of our business, until today.” – Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director – QSR Brands.

“This partnership with QSR Brands is an extension of our commitment to quality, where our vegetables are lovingly grown to bring the freshest flavours to our customers in an instant.” – Simon Naylor, the third generation of Naylor Farms.

To date, we continue to provide our delicious cabbages for KFC Malaysia’s coleslaw recipe and are looking forward to future with QSR Brands and other partners.

Share your #Naylors moment on Instagram
  • Try these easy to make chicken satay skewers with a side of our CRUNCHY coleslaw!
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#Chicken #Satay #Skewers #Delicious #Food #Healthy
  • We're excited about the launch of our #Vegan Coleslaw and Potato Salad!

These products come with all the flavour you'd expect from the Naylors brand, coated in a deliciously creamy vegan mayonnaise tailored for a plant-based diet.

#CabbageKing #plantlife #green #eco #environment #vegetable #vegetarian #delicious #food #farmtofork #foodie #feeltheCRUNCH
  • Last day at Gulfood 2020 😔

Here's Andrew checking the schedule for what should be an exciting final day!

#RethinkingFood Gulfood #Gulfood2020 #Gulfood25
  • Our Reduced-Fat Coleslaw tastes just as good as our Original flavour.

Come down to Stand S-N44 in the Trade Centre Arena to give it a try!

#RethinkingFood @gulfood #Gulfood2020 #Gulfood25 #Coleslaw #ReducedFat
  • It's great to meet people from all areas of the world at the Gulfood Trade Show including those just down the road from our Lincolnshire farm!

Customers from London have travelled to the exhibition to seek fantastic business opportunities that the show presents.

#Gulfood25 #Gulfood2020 #RethinkingFood #Dubai #customers #networking #London #partnership #opportunities
  • It's the penultimate day of @gulfood 2020 in #Dubai - Team Naylors' Tony and Soroya are practising their French and Arabic with a potential new customer!

#RethinkingFood #Gulfood25 #Gulfood2020 #CabbageKing #French #Arabic #FeeltheCRUNCH #Coleslaw #PotatoSalad #business #networking #exhibition #team #teamwork #farming #BritishProduce #farmtofork #languages #international #talking
  • We have a variety of delicious ready-to-eat salads available, including original CRUNCHY Coleslaw and a delightfully cheesy option too, as well as a creamy Potato Salad.

If you'd like to work with one of Europe's largest cabbage growers who utilise innovative techniques and technology to keep our products fresher for longer, stop by Stand S-N44 in the Trade Centre Arena.

@gulfood #RethinkingFood #Gulfood25 #Gulfood2020 #cheese #coleslaw #potatosalad #technology #farming #produce #BritishProduce #food #foodie #farmtofork #FeeltheCRUNCH #CabbageKing #Dubai
  • With our continued commitment to sustainability, Naylors only uses compostable materials for tastings at all global exhibitions.

Plus our Coleslaw and Potato Salad samples are either vegetarian or vegan!

@gulfood @bmccmalaysia #RethinkingFood #vegan #vegetarian #vegetarianrecipes #plantlife #sustainability #food